For businesses of all sizes, having a social media presence on major networks, such as Facebook, Twitter, LinkedIn and Google+, is important for promoting your business and creating connections with current and future customers. However, with multiple accounts to manage, it can be easy to fall behind on postings. Luckily there are management tools out there to help. Here are five such tools that can help you manage your social media presence more effectively and efficiently:
Probably one of the most well known social media management tools, HootSuite allows you to manage your posts across multiple sites simultaneously and collaborate on campaigns as a team. The tool allows you to schedule posts, track your company’s social media mentions and measure campaign results with multiple analytics options, including HootSuite Advanced Analytics, Google Analytics and Facebook Insights. HootSuite also makes it easy to keep up with content posted on social media sites that is relevant to you and your business.
Tweetdeck is both a Web- and desktop-based application for managing Twitter. It allows you to better prioritize and shift through content on Twitter, schedule your tweets, and monitor and manage multiple accounts at once. Tweetdeck also allows you to create notification alerts for new Tweets of importance to you.
Like HootSuite, Buffer lets you easily post and schedule content across multiple platforms. With this tool you can schedule posts for an entire week all at once, collaborate with other team members on campaigns and receive analytics about your posts engagement. Unlike HootSuite, Buffer does not have a dashboard that allows your to read content from others; however, Buffer offers a more complete scheduling option for posts and a mobile app, useful for anyone who finds themselves often managing their company’s social media with a smartphone.
SocialOomph provides both free and paid productivity enhancement tools for your blog and social media sites like Facebook, Twitter and LinkedIn. It has quite a few useful features. For example, SocialOomph allows you to schedule a post and auto-generates posts for your Twitter account. So if you are promoting a blog post, it can auto-generate multiple versions of a Tweet to promote that blog and publish the Tweets at different times throughout the day for you. SocialOomph can also track keywords, auto-follow new followers and help manage your direct messages.
If you struggle to keep up with all your analytics, Crowdbooster offers an easy way to use your company’s analytics to better optimize your social media efforts. Crowdbooster gives you instant visual feedback on your social media performance, as well as suggestions and resources to boost your online engagement. Advice ranges from such things as general audience insights to specific scheduling options for the most optimal reach.